Google PR Vs. Alexa Ranking II - Monetizing

There are two kinds of bloggers that cannot afford to ignore either Google PageRank or Alexa ranking: The blogger who plans to monetize his site, and the blogger who likes to brag about his blog. That, I feel, covers most bloggers.

These days a lot of people start a blog for the sole purpose of making money. They hear stories about bloggers making money and they want to do the same.

In some ways, it is google , with it’s Adsense program, that started this trend. When a couple of years ago I started my first blog on blogger, Adsense was the first line of code that I added to my blog. There were three reasons for that :

With AdSense integrated into blogger itself, it could not be easier to put it up on my blog.
There were a lot of success stories doing the rounds that talked about ordinary bloggers striking it rich with Adsense.
Adsense was, and still is, everywhere. You see it on every other blog, and you think there must be a reason for so many people to endorse it.

I think the above reasons hold true even today.

But, over a period of time, it has become clear that making money online is as much hard work as making money offline, especially if you want to have a sustainable income from your blog over a period of time.

Alexa ranking and PageRank are two important parameters that can help you in your endeavor to make more money online - be it from posting for sponsors or from direct advertising.

In the next post on the topic we will try and see how the two systems work.