NeoBluePanther

There are two kinds of bloggers that cannot afford to ignore either Google PageRank or Alexa ranking: The blogger who plans to monetize his site, and the blogger who likes to brag about his blog. That, I feel, covers most bloggers.

These days a lot of people start a blog for the sole purpose of making money. They hear stories about bloggers making money and they want to do the same.

In some ways, it is google , with it’s Adsense program, that started this trend. When a couple of years ago I started my first blog on blogger, Adsense was the first line of code that I added to my blog. There were three reasons for that :

• With AdSense integrated into blogger itself, it could not be easier to put it up on my blog.
• There were a lot of success stories doing the rounds that talked about ordinary bloggers striking it rich with Adsense.
• Adsense was, and still is, everywhere. You see it on every other blog, and you think there must be a reason for so many people to endorse it.

I think the above reasons hold true even today.

But, over a period of time, it has become clear that making money online is as much hard work as making money offline, especially if you want to have a sustainable income from your blog over a period of time.

Alexa ranking and PageRank are two important parameters that can help you in your endeavor to make more money online – be it from posting for sponsors or from direct advertising.

In the next post on the topic we will try and see how the two systems work.