Most Bloggers would be familiar with the two recent services to hit the Blogosphere: BlogRush and Entrecard (those who are not familiar can find the widgets for both these services on the sidebar).
BlogRush started with a bang, but has now died down to a whimper. Entrecard started slow, but is now becoming popular among bloggers, and most bloggers seem to be satisfied with the service (are you?).
Both the services are almost alike in what they offer as service, but one failed and the other succeeded. Why?
I think the reason is : While BlogRush tried to provide exposure to a Blog without leaving any room for the blogger to take steps that would improve his chances of getting traffic, Entrecard left scope for the blogger to work towards getting traffic for his Blog. In principle BlogRush assumed that bloggers are interested in reading other blogs, while Entrecard assumed that bloggers will be active participants on the site, and in the hope of getting traffic to their own Blogs, they will click on the widgets on the other Blogs.
It is obvious now that the latter assumption worked, while the former did not. This also brings into focus another important fact: A Blog will be truly successful (that is have a readership that actually reads, and not just flies by) when some of the readers are non- bloggers, or are, at least, readers first and Bloggers second.
Do you agree, or do you think there are other reasons for the failure of BlogRush… and the success of Entrecard?