Google PR Vs. Alexa Ranking – I

This is the first of a series of posts that I intend to write about Google PR and Alexa Ranking. I am no expert in SEO, nor do I have a blog with a really high PR or Alexa ranking (this blog has a PR of 4 and an Alexa ranking of 993,641- at least for now), yet I find this topic quite interesting, and of some relevance to each and every blogger.

Google Page Rank was one of the most important statistic that a blogger might have been interested in. The best part was that there were ways and means to improve a blog’s Page Rank. If you exchanged links, posted often, used search engine relevant words, you would , more likely than not, see an increase in your PR.

But all that is a thing of the past. With the not-so-recent changes that Google made in it’s PR policy, it seems, a lot of bloggers found that their blog’s PR had taken a beating. The methods that worked before, did not work anymore.

Whatever the reason for this change might be, the result has been that a lot of bloggers have shifted focus from Google PR to Alexa Ranking. Alexa Ranking, as most bloggers would already know, is another measure of a blog’s popularity. Earlier, not a lot of people paid a lot of attention to it, because it was – and still is – a very unreliable method of judging a Blog.

And, there are ways and means in which a blogger can improve his or her blog’s Alexa ranking , especially if your rank is not very good at present. All you have to do is search for “tips to improve Alexa Ranking” and you will find many good posts on the topic.

More on the topic, in the subsequent posts. If you are interested, you might want to subscribe to the posts via Email.