In today’s fast paced world customisation has become a  key word. All companies are trying to modify their products to meet the needs of as many individual customers as they can. It is quite possible that one day we will have products that have been modified to meet the need of each individual customer. Dell, for example, is one company that has tried to customise its products since its inception.

But, why is there a need for customisation?

The needs arises because each human being is unique. In spite of the physical resemblance, each one of the six billion individuals on this earth is unique. If you think that isn’t the case, then consider finger prints – though we all have fingers that are alike, and perform almost the same tasks, yet everyone has a unique finger print.