I have never been a great fan of social networking sites, but that does not alter the fact that a recent report by Nielsen Online found that, “Social networking has become a fundamental part of the global online experience.”
In fact, I am sure, many people these days get their first experience of the Internet through a social networking site.
The Nielsen report further states that, “Facebook – the world’s most popular social network – is visited monthly by three in every 10 people online across the nine markets in which Nielsen tracks social networking use.”
Another social networking site that is making the news these days is twitter. Though, it seems, twitter has not made it into the report this year, but if it continues to grow at the rate it is growing, no report will be able to ignore it. So, one can’t help but wonder, what keeps twitter growing, even in the face of competitors like Facebook, MySpace, Orkut etc. Here are some reasons that I feel are contributing to the success of twitter, and set it apart from any other social networking site:
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