Sometime in the middle of 2017 a company called SaReGaMa launched a music player, Carvaan, in India. When I heard about the product I was extremely sceptical about it. I mean who would want to buy a comparatively large music player, with pre-recorded songs, in an age when YouTube and other similar sites had brought the music of your choice right to the palm of your hands. Even though Carvaan came with an inbuilt radio and supported USB as well as Bluetooth, I had my doubts about the product’s success.
I was wrong.
Soon, the Carvaan began to show up in various houses I visited, and recently one was gifted to me. I checked it up on the Internet and found out that the product had not only become a success but had also helped revive SaReGaMa’s dwindling fortunes.
How did that happen?
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